PLANIKA: Ethanol Fireplaces
Expedia for Vision Pro: spatial, gesture led, and image first for faster trip decisions.
Year:
2024
Timeframe:
2 months
Tools:
Figma, Adobe Photoshop, Adobe Illustrator
Category:
Web Design
Design intent
Make the experience feel luxurious, trustworthy, and easy to act on. Lead with cinematic visuals, then back them up with clear specs, safety messaging, and a simple configurator that outputs price and options without friction.
Problem
Information and actions were hard to scan: safety details were scattered, specs and pricing were buried, and users lacked a clear way to choose size, finish, and accessories with confidence.
Solution
1) Task-first flow: hero value, proof of safety, specs, and a clear primary action to configure or get a catalog.
2) Guided configurator: size, finish, fuel unit, and accessories with live price, preview, and availability.
3) Safety and trust: dedicated module for standards, sensors, and burn time, plus credible badges and support.
4) Readable UI: dark premium palette with warm highlights, AA contrast, large targets, and obvious states.
5) Built to ship: responsive grid, tokens for color and type, reusable cards, and clean developer handoff.
