Valley Helicopters
A utility-first redesign that turns fleet specs and services into fast decisions and clear bookings.
Year:
2024
Timeframe:
2 months
Tools:
Figma, Adobe Photoshop, Adobe Illustrator
Category:
Web Design
Design intent
Make it simple to choose the right aircraft, trust the operator, and take action fast. Lead with clear fleet comparisons, service use cases, and a direct path to request a quote or book.
Problem
Key details were scattered and hard to compare. Specs were inconsistent, calls to action were vague, trust signals were buried, and contacting the team required too many steps.
Solution
1) Fleet at a glance: model cards with range, payload, seats, speed, and fuel, plus a quick configurator tied to each aircraft.
2) Service directory: task-based tiles for Utilities, Emergency, Heli-skiing, Natural resources, Tours, and Specialty, each with expected payload and gear notes.
3) Route awareness: map with bases and coverage to set expectations before contact.
4) Conversion flow: prominent “Request quote” and “Call now,” short forms that prefill aircraft and service, and clear success and error states.
5) Trust and safety: dedicated module for certifications, maintenance standards, fleet hours, and recent missions, supported by news updates.
